First I’d argue that the uncertain entrepreneur is not the analog of the blind watchmaker. This is a minor quibble, but I think it’s good to keep our language tidy and that includes clarifying our metaphors. The Blind Watchmaker is a perfect metaphor for the emergent order in markets. But the watch is the market as a whole. Any one entrepreneur is just a tiny component of the system–potentially an ingenious component, but always dwarfed by the genius of the system as a whole. The watch maker in biology is the process of evolution. In markets, the closest idea we have is the invisible hand–also an evolutionary process.
Second and more importantly, I’d like to poke at the genetic component of the metaphor to show how much harder social evolution is than biological evolution.
Evolution is a process that acts on the substrate of “replicators”. DNA replicates (in genes) and so do ideas/jokes/norms/etc. (in memes). I guess we could just say “a business model is a type of meme!” and be done with it. But even thinking about what Internet jokes spread means stepping away from the abstract genetic alphabet of strings of A’s, T’s, C’s, and G’s.
The replicators of entrepreneurial evolution occur at more than one level (as I understand it, the idea of multi-level selection is controversial in biology, but inevitable here): little patterns of behavior make up larger patterns. A burger restaurant is sort of like a buffalo. And the business model (e.g. McDonald’s franchise) is sort of like the species as a whole or perhaps something even broader. All the various ways to market burgers compete across a range of niches, but we don’t have a literal genetic code to analyze. We might, hypothetically, be able to isolate the appropriate atomic unit of economic life, but I’m skeptical it would be terribly useful (at least for human understanding).
Still, what entrepreneurial and biological evolution have in common is that they are, fundamentally, complex sets of computations (in out-of-equilbrium systems) on a non-silicon medium. Entrepreneurs indeed face a different situation than genes, but that’s only because they’re dealing with multiple (tangled) layers of evolution spanning large scale things like:
- human culture,
- legal systems,
- economic patterns and business models,
through medium-scale things like the particular landscape of a particular market at a given time and place, down to micro things like the particular ISO specifications of some particular size of bolt.
It’s true that “unlike evolution, you…are trying to achieve something beyond replication…” as an entrepreneur. But at the end of the day a) your apparently high minded goals are really just their own evolving and replicating memes, and b) your apparently high minded goals are really just setting the stage for the atomic unit of evolution that really matters: the proper size and shape of a paperclip. It’s like Dawkins wrote in The Selfish Gene: It’s not really the organism (entrepreneur) that matters, it’s the gene (atomic unit of whatever sort of evolution).