In 1990, actor Michael J. Fox played one of his signature roles. As Marty McFly in “Back to the Future III” he traveled to the year 1885, right in the middle of the Wild West. There he showed up in a pink and blue shirt with red embroidery, pearl buttons and pastel yellow fringes.
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The cowboy style has taken over pop culture once again, and it’s bigger, more colorful and more glittery than it has been in a long time. In keeping with the hit film of the year, “Barbie”, fans not only went to the cinema in pink, but also with cowboy hats on their heads here and there. Barbie and Ken also get new clothes after their arrival in the real world.
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As is often the case, only one outshines them all: Beyoncé. She also leaves the competition behind when it comes to cowboy couture. To announce her current “Renaissance” tour, the Texan posed in the spring with a cowboy hat that has countless mirror plates like a disco ball.

This is from FAZ, a daily newspaper in Frankfurt, which is arguably the financial capital of the European Union and authoritatively the financial capital of Germany. The daily is considered to be right-of-center, an equivalent to the Wall Street Journal.

Notice how the author treats American celebrities: as if they’re already well-known and well-established. She’s not putting a qualifier like “the American actress” in her sentences.

Notice, too, how the author treats the cowboy style. No need for an introduction. The German public is well-aware of what this looks like.

No need to clarify that Texas is a state within the American federal union, either…